Description
Milled in the heart of Norfolk, Norfolk & Better Strong White Flour is produced on a traditional mixed farm in the heart of Norfolk. The farm spans around 1,500 acres and grows the wheat on its own fields before milling it on-site, giving complete traceability from field to flour.
The flour is stone-milled on the farm, meaning the wheat is harvested, milled and packed in the same place. By keeping production on the farm, Norfolk & Better ensures minimal food miles and a product that reflects the character of the local land and farming traditions.
Why it’s a great choice for baking
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Field-to-flour provenance – Wheat is grown and milled on the same Norfolk farm for freshness and full traceability.
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Stone-milled quality – Gentle milling helps preserve the flavour and natural qualities of the wheat.
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High protein content – Strong flour contains more gluten-forming protein, helping dough develop structure and elasticity.
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No unnecessary additives – Produced simply from wheat without artificial improvers.
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Supports local farming – Choosing Norfolk-grown flour helps support sustainable, local agriculture.
Ideal uses for strong flour
Strong white flour is perfect for recipes where a strong, elastic dough is needed, including:
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Homemade bread loaves and rolls
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Sourdough baking
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Pizza bases and focaccia
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Bagels and pretzels
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Enriched doughs such as brioche and buns
With its strong gluten structure and locally grown wheat, Norfolk & Better Strong White Flour provides the strength and consistency needed for beautifully risen breads and artisan baking.




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