Description
Milled in the heart of Norfolk, Norfolk & Better Plain Flour is produced on a traditional mixed farm in the heart of Norfolk. The farm spans around 1,500 acres and grows the wheat on its own fields before milling it on-site, giving complete traceability from field to flour.
The flour is stone-milled on the farm, meaning the wheat is harvested, milled and packed in the same place. By keeping production on the farm, Norfolk & Better ensures minimal food miles and a product that reflects the character of the local land and farming traditions.
Why it’s a great choice for baking
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True field-to-flour provenance – Wheat grown and milled on the same Norfolk farm ensures full traceability and freshness.
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Stone-milled quality – Gentle milling helps retain flavour and natural characteristics of the grain.
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No unnecessary additives – Produced simply from wheat, with no artificial improvers.
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Versatile for everyday baking – Plain flour is ideal for pastries, biscuits, cakes, sauces and batters.
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Supports local farming – Choosing Norfolk-grown flour supports sustainable agriculture and local food production.
With its local provenance and careful milling, Norfolk & Better Plain Flour is a reliable and flavourful ingredient for all bakers and brings the best of Norfolk’s wheat fields straight to your baking.



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